MSGM RBRSL Rubber Soul Edition Fluo Floating Sneakers Trainers Shoes Shoes. Size : 40EU/IT - 6UK - 7US - Made in Italy -Brand new, originally packed. MSGM White and Yellow RBRSL Rubber Soul Edition Fluo Floating Sneakers TURNSCHUHE - Known for its avant-garde reinterpretation of existing designs, MSGM proves that white runners are not necessarily classic and basic with these sneakers.
Low-top buffed leather sneakers in white. Round toe Tonal lace-up closure. Logo printed in green at outer side. Lacquered rubber sole in fluorescent yellow featuring transparent SINKER rubber coating.
Part of the MSGM x RBRSL Rubber Soul collaboration. SPORTS luxe gets a boost with the Floating Sneakers w/Florescent Sole. The elevated design with pair with your off-duty wear.
Crafted in calf leather, round toe, lace-up closure, logo detail on the tongue, contrasting logo print on the quarter panel, fabric lining and insole, and hand coated rubber sole. Designer code: 2640MS726 - Designer color code: 160 - Material:Leather - Color:White - Platform Height:4 cm.
Heel type : Flat - Sole : Rubber - Inner material : Synthetic - Closure : Laces. To find more items you may love and save my shop to be. Informed about special sales, new arrivals and campaigns. We're always here for you.
Italy is a country where we are brought up on bread and fashion. Good taste is supposedly ingrained in our genes and we're all supposed to be effortlessly well dressed from the cradle to the grave. The "made in Italy" logo serves as a sort of emblem, touted by a community proud of its impeccable Pedigree, its Almanac of Gotha resounding with names of family dynasties: Armani, Versace, Ferragamo, Missoni.
Yet for all its fashion superstars, the Italian fashion system has been slow to grow a new generation of young designers. One of the few independent brands to break Italian fashion's glass ceiling has been MSGM, the brainchild of the self-taught designer and raw talent Massimo Giorgetti. Having cemented both commercial viability and international creative credentials, the 10-year-old label is now the subject of a new book, art-directed by Giorgetti with the help of his community of co-conspirators. Much like the designer himself, the book has an instinctive, dynamic vibe. Has it been 10 years already?Massimo Giorgetti's youth-centric label MSGM is turning a decade old, and the designer is celebrating big style. MSGM began its path to success in 2009 by looking at Italian traditions through a contemporary lens.
Giorgetti's designs initially caught the eyes of a younger Italian crowd with his use of technicolour patterns - often using synesthetic tendencies and describing his looks as "music for your eyes". Notions of youth and colorful prints remain prevalent to the brand's identity today, with the brand's SS21 collection coming packed with tye-dye boyfriend shirts, orange suits and holiday-ready caftans.
In celebration of MSGM's 10th Anniversary, Giorgetti has condensed the brand's decade-long history into a 375-page coffee table book, published by Rizzoli and under Giorgetti's creative direction, packed full of striking illustrations - not to mention that luminous neon yellow cover! The brand insists on the fact that it is an (in)complete brand anthology, not the whole story. Giorgetti believes that rather than turning the last page of his brand's story, readers flick through the pages in anticipation for the next chapter. The book's narrative is intrinsically personal - almost autobiographical - as Giorgetti calls upon all his closest friends and family who have (in)directly contributed to the brand's success throughout the years with unconditional support and faith for the creative director. The result is essentially a literary and visual expression of the brand's identity.Immerse yourself in the MSGM world through a conversation between Giorgetti and legendary fashion journalist Charlie Porter, alongside intros and snippets from the likes of Francesco Vezzoli, Katie Grand and Robbie Spencer. It's a juicy read, packed with a decade's worth of stories and tales of one of Milan's finest - and most unique - exports. Here, Giorgetti talks candidly about his beginnings in the seaside town of Rimini, what success means to him, and why he thinks that a verse of an Emily Dickinson poem printed on a T-shirt is now more relevant than any logo. On the Latest Episode of Good Morning Vogue, A New Allure: How Virginie Viard Is Making Chanel Her Own.
Massimo Giorgetti: Actually, the request came from Rizzoli; after my 10th-anniversary show at Milan's Triennale, they came to me. It was extremely flattering and gratifying, even if it has been a hell of a lot of work!
Especially for someone like me, who basically hates editing-if it had been for me, it would've been at least twice as big. But it has been a wonderful journey, reflecting on all that I've been able to achieve so far.. It felt almost like a chapter closing to open the next one. The COVID outbreak happened while the book's editing work was being completed, so it was another omen, so to speak, marking a sort of new phase not only for MSGM, but for us all, and hopefully for the fashion industry-even if I must say that so far I haven't seen that many changes happen, honestly.
But let's see and stay positive. The approach is extremely personal; there's my life in that book. There's my family, my husband Mattia, my dogs Pane and Coda, and all the people who have supported and believed in me.
My idea was to edit a sort of magazine, like a special issue of some crazy fanzine, conveying MSGM's identity in a very direct, honest, unpretentious way. And the humanity and the togetherness that have always been important values?? Why were you drawn to fashion in the first place? Launching a brand is an ambitious project. What made you decide to do it on your own?I must say that intuition has always guided me. In 2009, somehow I felt it was the right moment to start. MSGM was born as a small collective project between four old friends-the brand was actually named after the initials of my friends' names: Massimo, Simone, Gaia, Maurizio. Even if we have parted ways, we remain close and they've always supported me. And the name MSGM was actually born out of my passion for music-at that time I was listening to a lot of indie groups, MGMT being a favorite. I was obsessed with the sound of those letters...
Then Coldplay came out with Viva la Vida, and on the CD's cover there were those bright-colored stripes.... I remember perfectly when in my head the two things visually combined. You were living in your seaside hometown, Rimini, which is known for its endless beaches and intense club life. How did your background influence your creativity? I've always been interested in fashion-Rimini is actually a place where the latest looks matter a lot!
So my knowledge of market preferences and of the actual fashion product was quite strong and grounded-I knew what I liked and what the customers liked. The fashion that inspired me and that I wanted to make was very connected with the life I was leading at that time. It wasn't just an abstract desire of dressing some unfathomable woman. My first collection in 2009 was almost unisex-big, oversized sweats hand-painted by a crazy street artist, together with some sort of Chanel jackets in bright-colored tweed with distressed denim trimmings, lined in ripped-apart cotton piqué preppy polo à la Ralph Lauren.
Kind of crazy, but it worked so well it was bought on the spot by 50 stores all over the world. I was honestly taken back; I couldn't believe it. It was streetwear Italian style, with a bit of a rough edge but perfectly executed.As for Rimini, my passion for strong primary colors comes from there: the endless rows of sun umbrellas on the beach. I practically lived on those beaches until I was 33 years old, when I left for Milan!
This is definitely the joyous, positive part of my brand. The other part comes from Rimini's underground scene at that time. I was fascinated by the mix of characters and completely involved.
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